Introduction
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Brief explanation of what SEO and PPC are
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Importance of choosing the right channel based on goals, budget, and timeline
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Set the tone: “This isn’t a one-size-fits-all answer—we’ll help you decide based on what you need.”
What Is SEO?
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Definition: Search Engine Optimization
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How it works (organic ranking, content, keywords, technical SEO)
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Pros:
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Long-term traffic
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Builds authority & trust
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Cost-effective over time
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Cons:
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Takes time
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Needs consistent effort
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Algorithm dependency
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What Is PPC?
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Definition: Pay-Per-Click Advertising (Google Ads, social ads, etc.)
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How it works (bidding on keywords, targeting, landing pages)
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Pros:
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Instant visibility
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Great for time-sensitive promos
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Highly measurable
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Cons:
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Can get expensive
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Short-term traffic (you stop paying = you stop showing)
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Requires constant optimization
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SEO vs PPC: Key Differences
| Feature | SEO | PPC |
|---|---|---|
| Cost | Low upfront, high time investment | High upfront, ongoing cost |
| Time to Results | Slow (3-6+ months) | Immediate |
| Trust Factor | High (organic = credibility) | Lower (ads = skepticism) |
| Best For | Long-term growth | Short-term goals & fast results |
| Analytics | GA4, Search Console | Ads Manager, Google Ads |
Which One Is Right for Your Business?
Choose SEO if:
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You have a limited ad budget
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You’re playing the long game
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You want to build domain authority
Choose PPC if:
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You need leads/sales now
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You’re launching a product or sale
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You want full control and fast testing
Best of Both Worlds:
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Combine SEO & PPC for full-funnel marketing
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Use PPC to test what keywords convert, then target them in SEO
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Retarget organic traffic with PPC for higher ROI
Conclusion
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Summarize the key takeaway: it’s not “SEO vs PPC”—it’s about what fits your current stage and goals.
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Include a CTA like:
“Not sure what works for your business? Let’s talk. We’ NRC Digital Marketing help you build a custom strategy that fits your goals and budget.”